Thursday, February 7, 2008

Third-party endorsements: OK or not?

http://www.nytimes.com/2008/02/07/business/media/07jarvik.html?_r=1&ref=business&oref=slogin
The man who created the artificial art years ago appears in an ad for the drug Lipitor. He is shown rowing--which he doesn't do and a body-double was used--and is not licensed to practive medicine. Yet, he allegedly takes the drug. Hmmm.

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