From Angela Natividad via Ad Rants
Stanford 20/20 Tries Drumming Up Cricket Love in the US
See all those colorful words at left? It's not just a hodgepodge of nonsense. It's a manifesto. Its job is to encourage you to visit YouGottaSeeThis2020 with the express intention of cultivating your new passion: cricket.
And then, and then, you'll have to turn on your TV from January 26-February 24 and follow cricket. (Oops.)
The campaign, which aspired to educate the fine people of Fort Collins, CO about cricket while channeling the Caribbean party atmosphere of Stanford 20/20 (eh?), was put together by PUSH. The reaction was described thus:
Crowds are attending the viewing parties, concerts and events in large numbers. Home viewers are sharing their thoughts online at the Stanford 20/20 U.S. message board. Teachers are adding cricket to their physical education programs, and the kids of Ft. Collins are even playing makeshift cricket matches in their neighborhoods.
Simply stated, the people of Ft. Collins have caught Stanford 20/20 Cricket fever.
The question of the hour is, "But will Colorado Cricket Fever become pandemic?" (And if it does, where can we get our shots?)
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