Tuesday, February 23, 2010

Social media use up with advertisiers

The New York Times ad columnist explains:
http://www.nytimes.com/2010/02/23/business/media/22adnewsletter1.html?8ad&emc=seiaa1

Marketing at fault for luge track

Read about it here:
http://www.globalethics.org/newsline/2010/02/22/luge-track/

Tiger Woods' apology: Should we be empathetic?

An ethics institute weighs in:
http://www.globalethics.org/newsline/2010/02/22/tiger-apology/

Another point of view from MediaLife:
http://www.medialifemagazine.com/artman2/publish/Sports_TV_52/Tiger_tiger_burning_bright_if_less_so.asp

Toyota To Dealers: Don't Hire Your Own PR Firm

Toyota To Dealers: Don't Hire Your Own PR Firm

InfoWorld Columnist Fired After Creating Fake CTO

InfoWorld Columnist Fired After Creating Fake CTO

Great experience for NYU journalism students

Thanks to the New York Times, NYU j-school students get to do some reporting:
http://www.mediabistro.com/fishbowlny/new_media/the_new_york_times_expands_into_the_east_village_thanks_to_nyu_students_152816.asp

More details on Kim K.'s PR show

Shared by a former JMC 485 student who knew I would be outraged!

http://www.gather.com/viewArticle.action?articleId=281474978060489&grpId=3659174697243100&nav=Groupspace

Twitter stats 4 U

The news is shared by mediabistro.com:
http://www.mediabistro.com/baynewser/twitter/twitter_tops_50_million_tweets_per_day_152832.asp

Copper Mountain continues its ad campaign with this 'hot' one

To view: http://www.adgabber.com/video/copper-mountains-mountains-are

Remember the spoof 'Network'?

A Canadian TV show takes us to car accidents and autopsies--complete with a Web site.
http://autotopsy.ca/

Go Daddy holds a contest

GoDaddy.com wants to see what the public might do with a GoDaddy ad. Here's the hype:
http://videos.godaddy.com/super-bowl-video-contest.aspx?ci=17957

Socially responsible ad or not?

From the UK: Abusive teenage relationships ad spot
http://adweek.blogs.com/adfreak/2010/02/kid-cant-stop-himself-in-uk-teen-abuse-ad.html

Sunday, February 14, 2010

Crank caller gets through on CNN

Read all about it--listen, too:
http://www.mediabistro.com/tvnewser/cnn/prank_call_makes_it_on_air_at_cnn_151712.asp

Ads on magazine covers won't go away

Update from AdAge: http://adage.com/mediaworks/article?article_id=142035

Listeners become the DJs

New concept for radio: Media Life reports:
http://www.medialifemagazine.com/artman2/publish/Radio_46/Music_radio_where_listeners_are_the_DJs.asp

First Pepsi, now Coke: Ad similarity or not?

Check it out here: http://www.mediabistro.com/agencyspy/news/cocacola_claims_ad_similarities_are_unintended_coincidental_151872.asp

J-schoolers are clueless, newspaper expert says

And teachers may be to blame!
http://www.mediabistro.com/fishbowlLA/newspaper_deathwatch/sure_jschoolers_can_write_but_can_they_handle_their_biznass_151839.asp

TV programming: Which shows will survive?

Variety explains the wacky world of renewing TV shows in 2010:
http://www.variety.com/article/VR1118015115.html?categoryid=14&cs=1&ref=bd_tv

Kim Kardashian to produce PR documentary

Kardashian's documentarty to highlight "spinning."

http://www.mediabistro.com/prnewser/pop_culture/kim_kardashian_producing_pr_documentary_the_spindustry_151789.asp

Airing luger accident criticized

Ethics guru Bob Steele weighs in:

http://www.depauw.edu/news/?id=24840

http://blog.taragana.com/e/2010/02/13/nbc-other-networks-draw-criticism-for-airing-grisly-video-of-lugers-death-at-olympics-90190/

Tuesday, February 9, 2010

Gawker shows us what was cut from the Stewar-O'Reilly interview

Last week's airing:
http://gawker.com/5465299/im-not-saying-your-mothers-a-whore-how-fox-news-censored-jon-stewarts-showdown-with-bill-oreilly?skyline=true&s=i

RTDNA adds guidelines to its code

http://broadcastengineering.com/news/rtdna-publishes-new-ethical-guidelines-social-media-blogging-0205/

Domestic Robocop

See our future here: http://www.adrants.com/2010/02/the-future-of-marketing-idiocracy-meets.php

What does CBS really stand for?

Let this group tell you--and it's not flattering:
http://www.adrants.com/2010/02/cbs-stands-for-corporate-bull-shit.php
Thanks again, Adrants.com for the info!

Pepsi ad dubbed or what?

Here is the background from Adrants.com

http://www.adrants.com/2010/02/pepsi-refresh-commercial-dubbed.php

Ad agency wants to fix social media advertising

Adrants. com  weighs in: http://www.adrants.com/2010/02/yet-another-agency-hopes-to-fix.php

Copper Mountain wants you to lie

See the mountain's promotion info here: http://www.adrants.com/2010/02/copper-mountain-wants-you-to-lie-to-ski.php

Super Bowl advertising: Which ad is really the best?

Adrants.com gives us the lowdown:


"No Clear Winner Among Super Bowl Commercials


There were no standouts,commercially speaking, in last night's Super Bowl. Unless of course, you believe USA Today's Ad Meter which ranked the Betty white/Abe Vigoda number one. Or if you believe the Mullen/radian6 Brand Bowl which, through social media comment and positive sentiment, gave top honors to Doritos (the brand, not an individual spot). Or if you place credence in Bob Garfield's watch-them-all-before-the-game approach then the top slot goes to Audi."

Plenty of sites to view the ads; here is the USA Today site: http://www.usatoday.com/money/advertising/admeter/2010admeter.htm

Comments from mediabistro.com:
http://www.mediabistro.com/prnewser/pop_culture/super_bowl_pr_winners_and_losers_151314.asp

Daily Beast reporter caught plagiarizing. . .

And not just once . . . http://www.slate.com/id/2243991/