AJA makes more cuts

The problem-plagued network, which has done some fine work but simply not generated an audience, apparently will ditch its morning news programming. It "plans to air programming from Al Jazeera's main studios in Qatar in the mornings, U.S. time." (Adweek) And when might it ever bite the bullet and change the name? It's a tale of a big branding and marketing mistake they could teach at some graduate school of business.
http://www.adweek.com/tvnewser/al-jazeera-america-cuts-morning-shows/251981