From answers.com
http://wiki.answers.com/Q/How_much_does_product_placement_cost
How Apple has done it
http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8
From about.com
http://advertising.about.com/od/advertisingglossary/g/Product-Placement-Advertising.htm
CU study:
http://www.colorado.edu/news/releases/2013/09/23/covert-product-placements-tv-shows-increase-consumers%E2%80%99-memories-and-brand
Forbes article:
http://www.forbes.com/sites/jonathansalembaskin/2013/09/25/anathema-no-more-breaking-bad-is-redefining-rules-for-product-placement/
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