Bono.
He's received a lot of publicity by trying to save the world one red Gap t-shirt, I-Pod or credit card at a time. Advertising Age (http://adage.com/print?article_id=115287) reported this past week that approxmately $100 million has been spent on marketing these products--but so far only $18 million has been raised for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Hmm.
Take a look at this site that parodies the Red Gap ads, and read what the creators of this site have to say: buylesscrap.org.
They make sense.
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